Sure, you are here to know about Internet Marketing, but before discussing internet marketing I would like to deliver you’re the concept of marketing which will help you better understand the term internet marketing.
Let’s discuss briefly,
What is marketing?
By simple definition, the term marketing refers to the set of activities that a person engaged in to promote their products, services, or idea.
Simply it’s the art of selling your product or service which offers value for customers. It is a set of strategies to promote your product, what? Where? When? Whom? And how to sell your product?
Evolution of Marketing
The concept of marketing is as old as our civilization itself. Ancient Greece traders were involved in activities like, bustling market stalls, paintings, communications, they did not call it marketing but it is.
The discipline of marketing when through different era’s from its origin. It has changed rapidly in the 21st century and it continues to change.
What is Internet Marketing?
“Ignoring online marketing is like opening a business but not telling anyone”. – KB Marketing Agency.
Internet marketing also refers to online marketing, which is just like the old wine in a new bottle, I mean the concepts of marketing are the same but the way of marketing is changed due to the evolution of the internet.
I hope, you understand what I want to say, that internet marketing is the new concept of marketing to promote or market your product or service at a large scale while using the internet.
When you promote your product, services, or idea on a digital platform like Facebook, Instagram, Twitter, Youtube using the internet then it’s called internet marketing.
Different Types of Internet Marketing
With the widespread of information technology across the globe, the concept of internet marketing evolved.
With the advancement of information technology, we have several online platforms having no physical boundaries, to promote our business. Here we will discuss some main types of the said platforms one by one.
Social Media Marketing
Social media marketing is most trending. In this type of internet marketing, we will use social media websites or platforms to reach an extensive number of customers. We can promote our business across the globe. We can increase our brand awareness, get the attention of potential customers and make sales through these social media platforms.
Some of the main social media platforms are Facebook, Instagram, Twitter, Quora, Linkedin. Everyone has access without any cost to these platforms. Might be all these social platforms will not work for your product or service, you have to choose the best suited for your brand and work on it.
Search Engine Optimization
This is somehow a tricky and technical, type of internet marketing. In this type, we have to optimize our website or blog through keyword research, visuals, and original and valuable content. The search engine works like a human brain. We have to present our content in a very well manner. If we optimize our website only then search engines will show our website or blog in search results. If you have understood SEO skills then it’s free and you will get organic reach for your product or services.
Also, you have an option to pay for search engine results, this is a type known as Search Engine Marketing. Paid platforms are Google Ads, Bing Ads. By paid placement, Google will show your website in different searches.
In this type of internet marketing, we will use e-mails to send a direct message to our subscribers or customers. The objective of e-mail marketing can be varied; it may be to educate your customer about your brand, product, and services. Aware of new changes, any promotion, offer. Increase the engagement with customers, drive sales
Content marketing is all about creating valuable, relevant, educational, and attractive content in the shape of videos, blog posts, social media posts, e-book, infographics, and templates to share with customers.
It is to educate the audience about your brand, to increase awareness, to reach a high volume of audience, and make them convert to their customers.
Affiliate means to be in an official attachment to another entity. It’s a relationship between two entities or persons based on an agreement.
So, the term affiliate marketing is strategic marketing in which one entity or person sells the product or services of another entity to earn a commission according to the contract.
As an affiliate, you are like a salesperson and you will sell the other company’s product through your website or blog by your affiliate link, and in return, you will get a commission.
The scope of affiliate marketing is very vast; you can sell or promote different products from different companies at the same time
Online advertising means the placement of advertisements on the web through websites, blog posts, search engines, social platforms. Some of them are free and some are paid.
By online advertising, you can increase your sale, awareness about your product, reach out to a large audience.
Influencer marketing is a form of social media marketing. Where a company or person approaches an influencer who has a large audience in a niche-specific to their product or brand.
An influencer can work just like an affiliate. He promotes the company’s product to their followers.
Advantages of internet marketing.
1 – Reduces the cost of doing business; while doing internet marketing, you can promote your brand or product to a large audience at a low cost as compared to traditional marketing.
2 – Access to a large audience; digital marketing allows you to reach a large number of audiences with one click.
3 – Brand awareness; It increases your brand awareness, educates you about your product or service.
4 – Increase business leads; as you reach a large number of audiences through online marketing, large audiences help you to increase your business leads.
5 – Increase sales revenue; It helps you to increase your sales revenue, reach large audiences means increase leads, and leads will be converted into potential customers and hence increase your sales revenue.
6 – No boundaries; Internet marketing has no physical boundaries. You can access audiences across the globe to promote your brand.
Disadvantages of internet marketing
1 – High competition; as everybody has free access to online marketplaces, hence it will create tough competition in the online market.
2 – Time-consuming; Internet marketing is a technical skill and requires a lot of time to manage online marketing strategies.
3 – Negative feedback; if there is negative feedback and you could not address the issue properly then it will damage your brand reputation on a large scale.
4 – Security issues; as there is a large number of scammers in the online market, there may be a security threat to your brand.
As we know that there are many other types and platforms for internet marketing. You have to choose the types which best suited for your product or services.