Internet Marketing – What Are The Different Types?

Internet Marketing: What Are the Different Types?

Sure, you are here to learn about Internet marketing. Still, before discussing internet marketing, I would like to introduce you to the concept of marketing, which will help you better understand the term internet marketing.

Let’s discuss this briefly.

What is Marketing?

By simple definition, marketing refers to the set of activities that a person engages in to promote their products, services, or ideas.

Simply, it’s the art of selling your product or service, which offers value for customers. It is a set of strategies to promote your product; what? Where? When? Whom? And how do you sell your product?

Evolution of Marketing

The concept of marketing is as old as our civilization itself. Ancient Greek traders were involved in activities like bustling market stalls, paintings, and communications; they did not call it marketing, but it was.

The discipline of marketing has gone through different eras from its origin. It has changed rapidly in the 21st century and continues to change.

What is Internet Marketing?

“Ignoring online marketing is like opening a business but not telling anyone”.

KB Marketing Agency

Internet marketing also refers to online marketing, just like the old wine in a new bottle. I mean, the concepts of marketing are the same, but the way of marketing has changed due to the evolution of the internet.

I hope you understand what I want to say. Internet marketing is the new concept of marketing to promote or market your product or service at a large scale while using the internet.

Promoting your product, service, or idea on a digital platform like Facebook, Instagram, Twitter, or YouTube using the internet is called internet marketing.

Different Types of Internet Marketing

With the widespread use of information technology across the globe, the concept of Internet marketing evolved.

With the advancement of information technology, we have several online platforms with no physical boundaries to promote our business. Here, we will discuss some of the platforms’ main types individually.

Social Media Marketing

Social media marketing is trending. In this type of internet marketing, we will use social media websites or platforms to reach many customers. We can promote our business across the globe. We can increase our brand awareness, get the attention of potential customers, and make sales through these social media platforms.

Some leading social media platforms are Facebook, Instagram, Twitter, Quora, and Linkedin. Everyone has access without any cost. Although all these social platforms will not work for your product or service, you have to choose the best suited for your brand and work on it.

Search Engine Optimization

This is somehow a tricky and technical type of internet marketing. We must optimize our website or blog through keyword research, visuals, and original and valuable content.

The search engine works like a human brain. We have to present our content in an excellent manner. If we optimize our website only, search engines will show our website or blog in search results. If you understand SEO skills, it’s free, and you will get organic reach for your product or services.

Also, you can pay for search engine results; this is a type known as search engine marketing. Paid platforms are Google Ads and Bing Ads. Through paid placement, Google will show your website in different searches.

E-Mail Marketing

In this type of Internet marketing, we will use e-mails to send direct messages to our subscribers or customers. The objective of e-mail marketing can be varied; it may be to educate your customers about your brand, products, and services. Be aware of new changes, promotions, and offers. Increase engagement with customers and drive sales.

Content Marketing

Content marketing is about creating valuable, relevant, educational, and attractive content in videos, blog posts, social media posts, e-books, infographics, and templates to share with customers.

It is to educate the audience about your brand, increase awareness, reach a large audience, and convert them into customers.

Affiliate Marketing

Affiliate means to be an official attachment to another entity. It’s a relationship between two entities or persons based on an agreement.

So, the term affiliate marketing is strategic marketing in which one entity or person sells the product or services of another entity to earn a commission according to the contract.

As an affiliate, you are like a salesperson, and you will sell the other company’s product through your website or blog through your affiliate link, and in return, you will get a commission.

The scope of affiliate marketing is very vast; you can sell or promote different products from different companies at the same time.

Online Advertising

Online advertising means placing advertisements online through websites, blog posts, search engines, and social platforms. Some of them are free, and some are paid.

By online advertising, you can increase your sales and awareness about your product and reach a large audience.

Influencer Marketing

Influencer marketing is a form of social media marketing where a company or person approaches an influencer with a large audience in a niche specific to their product or brand.

An influencer can work just like an affiliate. He promotes the company’s product to its follower

Advantages of Internet Marketing

1 – Reduces the cost of doing business; while doing internet marketing, you can promote your brand or product to a large audience at a low cost compared to traditional marketing.
2 – Access to a large audience; digital marketing allows you to reach many audiences with one click.
3 – Brand awareness: It increases brand awareness and educates you about your product or service.
4 – Increase business leads. As you reach many audiences through online marketing, large audiences help you increase your business leads.
5 – Increase sales revenue: It helps you to increase your sales revenue and reach large audiences, which means increasing leads, and leads will be converted into potential customers and hence increase your sales revenue.
6 – No boundaries; Internet marketing has no physical boundaries. You can access audiences across the globe to promote your brand.

Disadvantages of Internet Marketing

1 – High competition; as everybody has free access to online marketplaces, it will create tough competition in the online market.
2 – Time-consuming: Internet marketing is a technical skill and requires a lot of time to manage online marketing strategies.
3 – Negative feedback: if there is negative feedback and you cannot address the issue adequately, it will damage your brand reputation on a large scale.
4 – Security issues: With so many scammers in the online market, there may be a security threat to your brand.


As we know, there are many other types and platforms for Internet marketing. You have to choose the types best suited for your product or services. I hope you like this information.

Frequently Asked Questions

Internet marketing can be split into five different types of marketing: SEO, PPC, social media marketing, conversion rate optimization, and content marketing.

Internet marketing involves advertising a website through different means, such as print media, television, radio, billboards, etc.

Internet marketing is a type of marketing that allows a business to market its products and services to customers through the World Wide Web.

It is a market structure with no government intervention in the marketplace. Instead, it is a private entity that sets prices and provides services without regulation.

Marketing principles are rules, policies, guidelines, and philosophies about how to market your business. There are many different marketing principles; each company has its own unique set of marketing principles.

Three types of promotion can be used to sell products and services:
– Advertising
– Public Relations
– Marketing

Questions such as, “What do you think is going on?” or “How will you make us different?” can help you learn more about your customer and understand their goals. You may also want to ask, “What would you like us to know about your business?”

What is the purpose of the product? Is it to sell or to make a difference? Will this product be useful to others? Will this product be helpful to me?

There are 6 different types of marketing, including 1) Direct Marketing (or direct response marketing), 2) Indirect Marketing, 3) Informational Marketing, 4) Event Marketing, 5) Public Relations (PR) and 6) Community Marketing.

The best form of marketing is word-of-mouth advertising. We trust our friends and family when they recommend products or services, and they do the same for us. You should also get referrals from people who have purchased your product or service, as they may be more likely to purchase again.

The type of marketing strategy you use can significantly influence the effectiveness of your marketing plan. Some of the most effective marketing strategies include paid advertising, social media marketing, and word of mouth. However, many different types of marketing strategies can be used to meet your marketing goals. It is essential to choose the right strategy for your business.

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