Definition of Marketing

Marketing is the set of strategies that guides us on, how to promote our product in the market, and how to reach target customers with your product or service by creating values. Marketing is basically based on extensive market research. If your market research is good, your marketing strategy will excel in the market, and in return, you will increase your sales revenue.

The term marketing

Which derives from the English verb “to market”, or to enter and make suitable for the market – has historically been used to indicate the company’s activity aimed at managing relations with the market and facilitating the marketing of goods and services. Marketing typically concerns decisions relating to the product: characteristics and image, sales price, distribution channels, promotional and advertising actions, and sales network.

Marketing Process

Marketing management is the process that makes your potential customer choose you and not your competitor. Very often the term Marketing is associated or rather confused with the term advertising, but this is not correct.

In fact, advertising is nothing more than a tool, or a means of communication that allows us to amplify our message to a large number of people with the aim of making us known and then allowing them, remembering us, to buy our products and services.

What is The Marketing Plan?

A marketing plan is basically the integral part of the Business Plan which is the roadmap to show where you come from and where you are going. It is just a process of planning step by step which guides you in every step of your business operation.

Marketing Plan

So, in the Marketing Plan, we are planning to promote our product or service in the market. It is a detailed and comprehensive research-based document, which companies used to market their products or services to the customers. It is a set of marketing strategies on target customers, value proposition, competitors, distribution channels, marketing budget, price and promotion, and SWOT analysis, marketing plan is also known as a marketing strategy, and without a marketing strategy your idea cannot become successful in the market and it will die itself in a short span of time.

Difference Between The Marketing Strategy And The Marketing Plan?

Marketing strategy

The marketing strategy or strategic marketing plan describes the goals we want to achieve in the field of marketing. The marketing strategy is shaped by the long-term goals of the business and maps the relevant components of the market. As a rule, the overall strategies of the organization should move in parallel with the strategic marketing plan.

Marketing plan

What is the marketing plan accurately demonstrates how we achieve our defined marketing goals. In fact, it is the marketing strategy or the strategic marketing plan that, like a roadmap, guides us from one point to another.
Marketing Strategy: Introducing or using new segments of existing markets.
Marketing Plan: Develop marketing campaigns that target newly defined segments.

The Importance of Marketing Plan

A marketing plan is a detailed document including all the activities which are to be done by your marketing team.
Some of the advantages of having a marketing plan are as under.
A marketing plan provides you a platform for

  • expanding your marketing strategy.
  • Assist the production team in the proper execution of affairs, through the division of tasks.
  • Increases your funding charges
  • Saves your time and energy on useless marketing activities.
  • Assist in financial planning and budgeting effectively
  • Help creates a new perspective

Major Components of The Marketing Plan

1- Executive Summary

The executive summary is the heart of your marketing plan, as its name indicates that it is a brief summary of all the sections of your marketing plan. It basically highlights all the main points to attain the interest of the reader. You should write your executive summary very carefully, because it plays a vital role, if it is composite and interesting, only then you reader go for further sections in your plan. It should be short and comprehensive, although it is the first part of your plan it should be written in the last.

2- Mission Statement

The mission statement of your company is a short statement consisting of the key points, that what you have to sell? To whom you want to sell? And what is your unique selling proposition?

3- Marketing Objectives and Goals

Your marketing plan should have smart goals and objectives, without objectives and goals your marketing plan is worthless, and in the end, you will reach nowhere. Your goals guide you where you want to go and your objectives help you to get there.

4- Description of Your Product or Service

In this section, you will describe your product or services, state that what problems are facing your audience in the current market, and how your product and service is going to solve that problem? What is the demand for your product in the market? What is the competitive advantage of your product and why your product is valuable? What you are offering something special for your target customers?

5- Market Research and Analysis

Without comprehensive market research, you cannot write a good marketing plan. The marketing plan is all about setting marketing strategies based on research only.
Do deep market research, state your problem, develop your marketing research plan, collect all relevant data and information, interpret and analyze available data and note findings, and make reports.
Market Research & Analysis
Research and analyze your competitor’s product or service, their pricing policies, marketing strategies, promotions, distribution channels. Find out your target audience, how you keep them with your product.

6- Competitive Analysis (SWOT)

Competitive analysis or SWOT analysis is basically a comparative study of your competitor’s marketing strategies and your own. SWOT stands for Strength Weakness Opportunities and Threats.
Competitive Analysis
After this analysis, you will be in a better position to know your strengths, weakness, opportunities, and threats, and will be in a position to know where you can beat your competitors. SWOT-analysis helps you to formulate better marketing strategies.

7- Your Target Market

In this section, you will find your target audience for your product or service and briefly describe them. Identify your buyer personas such as their age, gender, interest, needs, and location. By doing this you come to know that, what problem your buyer has? What do they need? And how you can solve their problem?

8- Your Marketing Strategies

After finding your target markets make your marketing strategies to reach your customers.
Formulate Your Marketing Strategies
Formulate your marketing strategies in such a manner that it will attract most of your customers. There are many options for you to reach your target customers but you should use the most attractive ones. You can use social media marketing, email marketing, direct marketing, advertising, print media, writing articles, etc.

9- Marketing Budget

In this section, you should prepare your marketing budget which helps you to plan for your marketing expenditures. Your marketing budget will tell you, how much you can spend on your marketing. How much you have to spend? How will you manage your marketing expenses?

10- Contingency Plan

State your contingency plan clearly, it will reduce your business risk; it gives you the answer to, what if? Simply it is the planning for unplanned events. It guides you that what to do if an unexpected event occurs, how to manage the worse situation? How to deal with the crisis?

11- Monitoring Your Results

In this section, you will describe the strategies by which you will monitor your marketing plan strategies. By monitoring, you will be able to find out what is working, and what not? And you will find yourself in a better position to make adjustments where needed.


Hope that, I have delivered the basic knowledge about the marketing plan, you understand all about the concept of the marketing plan. Your comments and feedback are much appreciated!


A marketing plan is a document that describes all the activities you intend to do to market your product or service. It details your objectives, strategies, tactics, and budget for achieving them.

The first step is to define your business’ objectives and goals. Then identify who your audience is and how you will reach them. Next, create a budget based on your projected sales, and develop a strategy for selling your product or service. Finally, evaluate your marketing plan to make sure it works and to see if there are areas where you can improve.

A marketing plan includes all of the tactics and strategies used to market a product, service, or organization. Marketing plans can include a variety of aspects, including advertising, pricing, promotions, research and development, customer service, and even employee training.

If you’re creating a marketing plan, you’ll want to write down your vision for your business, who you’re marketing to, and what you want your customers to do. You may also want to figure out your product line, what you want to sell, how you’ll get your customers to buy it, and where you want to distribute it.

Write down everything you know about your product or service. Make sure you write down the benefits, the features, and the key strengths of your product. Also, write down the things you don’t want to do, like making it too expensive, or not providing good customer service. You can make a simple outline to show what you want to say. This outline can also help you organize your thoughts so you can remember them easily.

An integrated marketing plan is a business strategy that combines all facets of your marketing efforts into one cohesive effort.

A marketing plan is critical in business because it helps you to understand and manage the competition. It also helps you to make decisions about product development, sales, distribution, and marketing strategies.

A good marketing strategy will help you understand your audience. You can’t start a marketing campaign without knowing who your target market is and what they need. Once you know that, you can come up with a plan to reach them.

A marketing plan is successful when it has clear objectives, and when it’s well thought out, structured, and executed.

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